"Inserting Biella into the network of UNESCO Creative Cities is a strategic goal that the city and the territory are pursuing with great conviction and conscious determination of their excellence". Thus begins the joint letter sent to the local media and signed by the new mayor of Biella Claudio Corradino and his predecessor Marco Cavicchioli.

"The recognition by the Italian UNESCO Commission - they write - that gave the green light to the presentation of the dossier in Paris fills us with pride and confidence and confirms that the road is right. The path, initiated by the Cavicchioli council, is now carried forward in every institutional office of the Corradino council in full sharing of objectives and methodologies. We have an extraordinary territory that has been able to combine industrial development, creativity and environmental sustainability, today masterfully synthesized by the logo of the Third Paradise made available by Michelangelo Pistoletto. An ideal of sustainable development in which the best forces of the territory are recognized".

And again: "We all love our land and this candidacy is an opportunity to give Biella an international revival in the face of which political dialectics and belonging to different sides naturally harmonize in pursuit of shared and superior objectives. Therefore Biella as a seat of a Third Paradise that combines nature and technique and that inspires processes of responsible social transformation through the exercise of politics in its highest and ethical-moral sense, meaning the pursuit of the common good. That is why the candidacy of Biella Creative City is the candidacy of all of us".